Edamama

In the days leading up to New Mama Expo 2025, we kept the excitement alive by treating our community to daily giveaways filled with amazing parenting must-haves. From baby care essentials to thoughtful treats for moms, each prize was designed to make parenting a little easier and a lot more joyful. A huge thank you to everyone who joined in the fun!

The biggest parenting event of the year, New Mama Expo 2025, held last August 15-17 at SM Megamall Megatrade Halls, was not just a gathering of families, experts, and brands, it was also a celebration filled with exciting prizes. One of the most anticipated highlights of the expo was the Grand Raffle, where attendees had the chance to take home over ₱1,000,000 worth of baby essentials, gear, and exclusive bundles from our partner brands.

We’re Halfway Through our Consumers’ Choice Awards—Is Your Favorite Brand in the Lead? We’re officially at the halfway mark of our Consumers’ Choice Awards, and the votes are heating up! Have you checked if your favorite brands are leading the pack? If not, don’t worry, there’s still time to rally behind them and make your voice heard.

Can you believe it, mamas? edamama is officially FIVE! That’s five amazing years of making mama life easier, more joyful, and filled with love. And we couldn’t have done it without you–our growing, glowing, and ever-supportive mama community. So this year, we're giving back big time with a celebration that’s packed with deals, surprises, and exciting experiences for you and your little ones. Whether you prefer to shop online or in-store, join the party from May 28 to 31 and don’t miss a single moment of the fun!

Mamas, it’s time to stock up on all your parenting must-haves because our New Mama Sale is here! From March 27 to 31, enjoy bigger savings, exclusive discounts, and exciting cashback offers to help you shop smart for your little one. Whether you need baby essentials, nursery must-haves, or breastfeeding gear, we’ve got you covered with extra discounts, free shipping, and up to 100% cashback! Don’t miss these limited-time deals and use these special vouchers to maximize your savings!

Get ready to win big at the edamama New Mama Expo 2025! Exciting prizes like a dream nursery worth over P300,000, a state-of-the-art massage chair, and so much more are up for grabs! New Mama Expo 2025 is the Philippines’ biggest shopping and learning event for new mamas in the Philippines. This year, we’re going bigger and better with a three-day celebration from March 7-9, 2024. Join us at SM Megamall Megatrade Halls 2-3, where the most trusted family brands will offer unbeatable deals you won’t want to miss!

The New Mama Expo is more than just a shopping event—it’s a space for mamas (and papas!) to learn from parenting experts, connect with fellow parents, and enjoy magical moments with their little ones. From insightful learning sessions to exciting meet & greets with beloved characters, this is an event you won’t want to miss! To make things easier, we’ve compiled everything you need to know!

Mamas, it’s time to celebrate the best of the best! The Brand Awards 2025 winners are here, and we’re giving you the ultimate shopping experience from February 25-28. We’ve handpicked the top brands in each category—so whether you’re stocking up on diapers, feeding essentials, or baby gear, you can trust that these award-winning products are mama-approved!

Mamas, it’s time to treat yourself and your little ones to our biggest deals of the year! Our 2025 Brand Awards is here, bringing you jaw-dropping discounts, exclusive vouchers, and irresistible cashback offers! Whether you’re stocking up on newborn essentials, baby gear, or mama must-haves, we’ve got unbeatable savings just for you. Don’t miss this chance to shop smart, save big, and enjoy the perks of being an Edamama shopper! Let’s dive into all the ways you can maximize your savings.

This latest funding round brings edamama's total funding raised since the platform’s launch to over US$35 million.

Attention, mamas! Get ready to kick off the year with the ultimate shopping spree at our New Mama Sale, happening from January 28 to February 2! This is your chance to snag amazing deals and enjoy exclusive vouchers from our partner merchants, banks, and more. Whether you're stocking up on baby essentials or treating yourself (because you totally deserve it!), we've got everything you need—all at the best prices. Don't miss out on the excitement—shop now and save big during the New Mama Sale at edamama!

Get ready, holiday shoppers! The edamamasko po 12.12 Sale is here, bringing you massive savings, free shipping deals, and exciting surprises you don’t want to miss! From December 9 to December 16, it’s time to stock up on your parenting essentials, discover the best gifts for your loved ones, and treat yourself to amazing deals. Whether you’re shopping for baby gear, toys, home essentials, or must-haves for moms and dads, we have it all—and at prices that’ll make your wallet happy.

It’s such a joy to see your little ones dress up! Mamas and Papas should give more recognition to pieces that are stylish but still comfortable to wear. With different lovely pieces available at edamama, this article showcases how cozy toddlers can be when they pick bean as their apparel.

Dive into the highlights of the 2023 edamama Consumer Choice Awards, presenting a comprehensive guide to the year's most loved parenting products across a wide range of categories. From diapers to breastfeeding aids, and innovative rising stars, this article is a treasure trove of the top-rated essentials that cater to every parent's needs.

edamamasko po! The holiday bells are ringing, and we have brought our best deals of the season just for you! Our 11.11 Sale kicks off tomorrow, November 8, and runs through November 16—get ready for fantastic offers that’ll make holiday shopping a breeze for all mamas and papas! Enjoy 100% free shipping every day, plus 25% Bean Rewards with no max cap to make your shopping even more rewarding. And by popular demand, our adorable Little Bean Backpack is back for a limited time only! Scroll down to unwrap more holiday surprises!

The Christmas bells may be around the corner, but before we dive into the holiday cheer, it’s time for some spooky fun—and there’s nothing scary about the savings from our Save Our Sweldo Sale! Happening from October 28 to 31, we’re pulling out all the stops with massive discounts and irresistible deals.

The ber months have officially kicked off, and you know what that means—the holidays are just around the corner! This year, we're turning up the holiday magic with an event you won’t want to miss: the New Mama Expo Holiday Edition! Mark your calendars for November 29 to December 1 because we're taking over the SMX Convention Center at SM Aura for a shopping experience like no other!

It’s that time of the month, mamas! The edamama Biga-10.10 Sale is just around the corner, offering huge discounts, exciting deals, and endless shopping fun from October 8 to 16! Whether you’re a mama-to-be, a new parent, or simply looking to score some amazing finds, we’ve got something special for everyone. Here’s what you can expect from this mega sale:

Get Ready to Shop, New Mamas! It's time for the edamama New Mama Sale!  We’re ending September with an epic celebration just for YOU! From September 27 to 30, it's your time to shine (and save) with our New Mama Sale — and trust us, it’s packed with deals that you won’t want to miss!

The 'Ber' months are finally here, and you know what that means—it’s the start of the holiday season, and we’re kicking things off with a bang! Get ready for our 9.9 Stack & Save Super Sale, running from September 7 to 16! This is the ultimate shopping event you don’t want to miss. Imagine stacking up vouchers to score the best deals for you and your little one!

Get ready, mamas, because the 'ber months are just around the corner! But before the holiday hustle begins, we're kicking off our Save Our Sweldo Sale from August 28 to August 31! Grab unbeatable deals on your favorite mama and baby essentials, plus score stackable codes for even more savings. Check out these exclusive offers and start adding to your cart now—these deals are too good to miss!

Get ready, mamas! If you missed out on last weekend’s Family Expo, don’t worry—we’ve got you covered! From August 22 to 25, we're bringing you an exclusive Family Expo After Party Sale with amazing deals and discounts from your favorite brands. Now’s your chance to snag those must-have items you’ve been eyeing! Plus, for a minimum spend, you could take home a cozy bean bag and a Mombrella—perfect for the rainy season. Scroll down for all the details and get ready to shop!

Get ready to win big at the edamama Family Expo 2024! Exciting prizes like a family cruise, a state-of-the-art massage chair, and so much more are up for grabs! Family Expo 2024 is the Philippines’ biggest shopping and learning event for families in the Philippines. This year, we’re going bigger and better with a four-day celebration from August 15-18, 2024. Join us at SM Megatrade Halls 2-3, where the most trusted family brands will offer unbeatable deals you won’t want to miss!

Prepare for takeoff on an unforgettable adventure with edamama Family Expo 2024! Buckle up as you board Flight EDA 123, your gateway to an exciting journey filled with great deals and learning opportunities!

The moment we've all been waiting for is finally here! We're gearing up for our great 8.8 Sale and we've got some exciting things lined up for you all!