July 29, 2026
Play & Learn
When it comes to parenting, every purchase matters. That's why thousands of moms, dads, and caregivers voted for their favorites through the edamama Consumer Choice Awards 2026, celebrating the brands that have earned a place in Filipino families' everyday lives.
July 6, 2026
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June 16, 2026
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That gray curtain hanging over the city isn't just an eyesore—it's a warning. When haze alerts go out, most families do the instinctive thing: shut the windows, close the doors, and stay inside. It feels like the right call. But here's the uncomfortable truth: sealing your home without active filtration can turn it into a pollutant trap, concentrating the very particles you were trying to escape.
February 27, 2026
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Our New Mama Expo Holiday Edition 2025 has officially come to a close, and we hope you had a wonderful weekend filled with fun, shopping, and special moments with your family.. Beyond the bustling booths, meet & greets, and beloved parenting brands, the expo was a joyful celebration filled with exciting surprises for mamas and papas alike.
December 18, 2025
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Our New Mama Expo Holiday Edition 2025 has officially come to a close, and we hope you had a wonderful weekend filled with fun, shopping, and special moments with your family.. Beyond the bustling booths, meet & greets, and beloved parenting brands, the expo was a joyful celebration filled with exciting surprises for mamas and papas alike.
September 3, 2025
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In the days leading up to New Mama Expo 2025, we kept the excitement alive by treating our community to daily giveaways filled with amazing parenting must-haves. From baby care essentials to thoughtful treats for moms, each prize was designed to make parenting a little easier and a lot more joyful. A huge thank you to everyone who joined in the fun!
September 2, 2025
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The biggest parenting event of the year, New Mama Expo 2025, held last August 15-17 at SM Megamall Megatrade Halls, was not just a gathering of families, experts, and brands, it was also a celebration filled with exciting prizes. One of the most anticipated highlights of the expo was the Grand Raffle, where attendees had the chance to take home over ₱1,000,000 worth of baby essentials, gear, and exclusive bundles from our partner brands.
July 8, 2025
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We’re Halfway Through our Consumers’ Choice Awards—Is Your Favorite Brand in the Lead? We’re officially at the halfway mark of our Consumers’ Choice Awards, and the votes are heating up! Have you checked if your favorite brands are leading the pack? If not, don’t worry, there’s still time to rally behind them and make your voice heard.
May 30, 2025
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Can you believe it, mamas? edamama is officially FIVE! That’s five amazing years of making mama life easier, more joyful, and filled with love. And we couldn’t have done it without you–our growing, glowing, and ever-supportive mama community. So this year, we're giving back big time with a celebration that’s packed with deals, surprises, and exciting experiences for you and your little ones. Whether you prefer to shop online or in-store, join the party from May 28 to 31 and don’t miss a single moment of the fun!
April 20, 2025
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For many active and working mamas out there, it’s really a challenge to maximize the limited time they have in a day. Balancing a busy schedule while going through the journey of breastfeeding is both demanding and overwhelming.
March 25, 2025
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Mamas, it’s time to stock up on all your parenting must-haves because our New Mama Sale is here! From March 27 to 31, enjoy bigger savings, exclusive discounts, and exciting cashback offers to help you shop smart for your little one. Whether you need baby essentials, nursery must-haves, or breastfeeding gear, we’ve got you covered with extra discounts, free shipping, and up to 100% cashback! Don’t miss these limited-time deals and use these special vouchers to maximize your savings!
March 24, 2025
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Get ready to win big at the edamama New Mama Expo 2025! Exciting prizes like a dream nursery worth over P300,000, a state-of-the-art massage chair, and so much more are up for grabs! New Mama Expo 2025 is the Philippines’ biggest shopping and learning event for new mamas in the Philippines. This year, we’re going bigger and better with a three-day celebration from March 7-9, 2024. Join us at SM Megamall Megatrade Halls 2-3, where the most trusted family brands will offer unbeatable deals you won’t want to miss!
March 6, 2025
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The New Mama Expo is more than just a shopping event—it’s a space for mamas (and papas!) to learn from parenting experts, connect with fellow parents, and enjoy magical moments with their little ones. From insightful learning sessions to exciting meet & greets with beloved characters, this is an event you won’t want to miss! To make things easier, we’ve compiled everything you need to know!
February 24, 2025
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Mamas, it’s time to treat yourself and your little ones to our biggest deals of the year! Our 2025 Brand Awards is here, bringing you jaw-dropping discounts, exclusive vouchers, and irresistible cashback offers! Whether you’re stocking up on newborn essentials, baby gear, or mama must-haves, we’ve got unbeatable savings just for you. Don’t miss this chance to shop smart, save big, and enjoy the perks of being an Edamama shopper! Let’s dive into all the ways you can maximize your savings.
February 24, 2025
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Mamas, it’s time to celebrate the best of the best! The Brand Awards 2025 winners are here, and we’re giving you the ultimate shopping experience from February 25-28. We’ve handpicked the top brands in each category—so whether you’re stocking up on diapers, feeding essentials, or baby gear, you can trust that these award-winning products are mama-approved!
January 27, 2025
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Attention, mamas! Get ready to kick off the year with the ultimate shopping spree at our New Mama Sale, happening from January 28 to February 2! This is your chance to snag amazing deals and enjoy exclusive vouchers from our partner merchants, banks, and more. Whether you're stocking up on baby essentials or treating yourself (because you totally deserve it!), we've got everything you need—all at the best prices. Don't miss out on the excitement—shop now and save big during the New Mama Sale at edamama!
January 10, 2025
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The ber months have officially kicked off, and you know what that means—the holidays are just around the corner! This year, we're turning up the holiday magic with an event you won’t want to miss: the New Mama Expo Holiday Edition! Mark your calendars for November 29 to December 1 because we're taking over the SMX Convention Center at SM Aura for a shopping experience like no other!
December 8, 2024
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Get ready, holiday shoppers! The edamamasko po 12.12 Sale is here, bringing you massive savings, free shipping deals, and exciting surprises you don’t want to miss! From December 9 to December 16, it’s time to stock up on your parenting essentials, discover the best gifts for your loved ones, and treat yourself to amazing deals. Whether you’re shopping for baby gear, toys, home essentials, or must-haves for moms and dads, we have it all—and at prices that’ll make your wallet happy.
December 3, 2024
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This Christmas, give the gift of learning and fun with educational toys that spark creativity, foster developmental milestones, and provide endless joy. Designed with toddlers in mind, these toys make learning an engaging adventure for your little ones.
December 3, 2024
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Make holiday shopping easy with these ready-made gift bundles, perfect for new parents and little ones. Each set is thoughtfully curated to bring joy and convenience to families as they embark their new journey as mamas and papas. A gift that shows your love and care can go a long way!
December 3, 2024
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The holidays are the perfect time to elevate the home experience with thoughtful gifts that add comfort, cleanliness, and convenience. We've gathered top picks available at edamama that help keep living spaces cozy, clean, and inviting, ideal for anyone looking to make their home a sanctuary this season. Scroll through our curated list below!
December 3, 2024
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The journey of motherhood is full of beautiful, challenging, and deeply rewarding moments. For new mamas, thoughtful gifts that provide comfort and support during postpartum recovery can mean the world. This Christmas, consider giving her essentials that prioritize her well-being and self-care. Here are some of our suggestions below!
December 3, 2024
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Toddlers are full of energy and curiosity, making interactive toys the perfect way to encourage their development and play. These thoughtfully chosen gifts help build motor skills, spark imagination, and provide endless hours of fun for kids aged 1-3. From stacking rings to sensory tables, these picks are sure to light up their holiday season.
December 3, 2024
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When thinking about the loving mamas ever present in your life, you just really want to make her feel cherished and supported! WIth this, we’re listing down picks from edamama that will make you find ways this holiday season to provide her the essentials she needs to unwind, recharge, and upgrade her self-care routine! From soothing essential oils to pampering skincare kits and cozy yoga mats, these thoughtful picks are designed to nurture her wellness journey while adding a touch of style and indulgence.
December 3, 2024
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To make a mark this coming holiday season, choosing the ideal gift for your little one or for your inaanaks, pamangkins, and other relatives is an important task! We suggest that you must find something that sparks their curiosity, challenges their growing skills, and keeps them entertained for hours. At this age, kids are brimming with energy and ideas, so choosing a gift that combines fun with learning can make all the difference. From science kits that ignite their imagination to board games that encourage friendly competition, we’ve curated this list of items that are perfect for encouraging growth, creativity, and endless playtime.