July 8, 2025
Play & Learn
We’re Halfway Through our Consumers’ Choice Awards—Is Your Favorite Brand in the Lead? We’re officially at the halfway mark of our Consumers’ Choice Awards, and the votes are heating up! Have you checked if your favorite brands are leading the pack? If not, don’t worry, there’s still time to rally behind them and make your voice heard.
May 30, 2025
Play & Learn
Can you believe it, mamas? edamama is officially FIVE! That’s five amazing years of making mama life easier, more joyful, and filled with love. And we couldn’t have done it without you–our growing, glowing, and ever-supportive mama community. So this year, we're giving back big time with a celebration that’s packed with deals, surprises, and exciting experiences for you and your little ones. Whether you prefer to shop online or in-store, join the party from May 28 to 31 and don’t miss a single moment of the fun!
April 20, 2025
Play & Learn
For many active and working mamas out there, it’s really a challenge to maximize the limited time they have in a day. Balancing a busy schedule while going through the journey of breastfeeding is both demanding and overwhelming.
March 25, 2025
Play & Learn
Mamas, it’s time to stock up on all your parenting must-haves because our New Mama Sale is here! From March 27 to 31, enjoy bigger savings, exclusive discounts, and exciting cashback offers to help you shop smart for your little one. Whether you need baby essentials, nursery must-haves, or breastfeeding gear, we’ve got you covered with extra discounts, free shipping, and up to 100% cashback! Don’t miss these limited-time deals and use these special vouchers to maximize your savings!
March 24, 2025
Play & Learn
Get ready to win big at the edamama New Mama Expo 2025! Exciting prizes like a dream nursery worth over P300,000, a state-of-the-art massage chair, and so much more are up for grabs! New Mama Expo 2025 is the Philippines’ biggest shopping and learning event for new mamas in the Philippines. This year, we’re going bigger and better with a three-day celebration from March 7-9, 2024. Join us at SM Megamall Megatrade Halls 2-3, where the most trusted family brands will offer unbeatable deals you won’t want to miss!
March 6, 2025
Play & Learn
The New Mama Expo is more than just a shopping event—it’s a space for mamas (and papas!) to learn from parenting experts, connect with fellow parents, and enjoy magical moments with their little ones. From insightful learning sessions to exciting meet & greets with beloved characters, this is an event you won’t want to miss! To make things easier, we’ve compiled everything you need to know!
February 24, 2025
Play & Learn
Mamas, it’s time to treat yourself and your little ones to our biggest deals of the year! Our 2025 Brand Awards is here, bringing you jaw-dropping discounts, exclusive vouchers, and irresistible cashback offers! Whether you’re stocking up on newborn essentials, baby gear, or mama must-haves, we’ve got unbeatable savings just for you. Don’t miss this chance to shop smart, save big, and enjoy the perks of being an Edamama shopper! Let’s dive into all the ways you can maximize your savings.
February 24, 2025
Play & Learn
Mamas, it’s time to celebrate the best of the best! The Brand Awards 2025 winners are here, and we’re giving you the ultimate shopping experience from February 25-28. We’ve handpicked the top brands in each category—so whether you’re stocking up on diapers, feeding essentials, or baby gear, you can trust that these award-winning products are mama-approved!
January 27, 2025
Play & Learn
Attention, mamas! Get ready to kick off the year with the ultimate shopping spree at our New Mama Sale, happening from January 28 to February 2! This is your chance to snag amazing deals and enjoy exclusive vouchers from our partner merchants, banks, and more. Whether you're stocking up on baby essentials or treating yourself (because you totally deserve it!), we've got everything you need—all at the best prices. Don't miss out on the excitement—shop now and save big during the New Mama Sale at edamama!
January 10, 2025
Play & Learn
The ber months have officially kicked off, and you know what that means—the holidays are just around the corner! This year, we're turning up the holiday magic with an event you won’t want to miss: the New Mama Expo Holiday Edition! Mark your calendars for November 29 to December 1 because we're taking over the SMX Convention Center at SM Aura for a shopping experience like no other!
December 8, 2024
Play & Learn
Get ready, holiday shoppers! The edamamasko po 12.12 Sale is here, bringing you massive savings, free shipping deals, and exciting surprises you don’t want to miss! From December 9 to December 16, it’s time to stock up on your parenting essentials, discover the best gifts for your loved ones, and treat yourself to amazing deals. Whether you’re shopping for baby gear, toys, home essentials, or must-haves for moms and dads, we have it all—and at prices that’ll make your wallet happy.
December 3, 2024
Play & Learn
This Christmas, give the gift of learning and fun with educational toys that spark creativity, foster developmental milestones, and provide endless joy. Designed with toddlers in mind, these toys make learning an engaging adventure for your little ones.
December 3, 2024
Play & Learn
Make holiday shopping easy with these ready-made gift bundles, perfect for new parents and little ones. Each set is thoughtfully curated to bring joy and convenience to families as they embark their new journey as mamas and papas. A gift that shows your love and care can go a long way!
December 3, 2024
Play & Learn
The holidays are the perfect time to elevate the home experience with thoughtful gifts that add comfort, cleanliness, and convenience. We've gathered top picks available at edamama that help keep living spaces cozy, clean, and inviting, ideal for anyone looking to make their home a sanctuary this season. Scroll through our curated list below!
December 3, 2024
Play & Learn
The journey of motherhood is full of beautiful, challenging, and deeply rewarding moments. For new mamas, thoughtful gifts that provide comfort and support during postpartum recovery can mean the world. This Christmas, consider giving her essentials that prioritize her well-being and self-care. Here are some of our suggestions below!
December 3, 2024
Play & Learn
Toddlers are full of energy and curiosity, making interactive toys the perfect way to encourage their development and play. These thoughtfully chosen gifts help build motor skills, spark imagination, and provide endless hours of fun for kids aged 1-3. From stacking rings to sensory tables, these picks are sure to light up their holiday season.
December 3, 2024
Play & Learn
When thinking about the loving mamas ever present in your life, you just really want to make her feel cherished and supported! WIth this, we’re listing down picks from edamama that will make you find ways this holiday season to provide her the essentials she needs to unwind, recharge, and upgrade her self-care routine! From soothing essential oils to pampering skincare kits and cozy yoga mats, these thoughtful picks are designed to nurture her wellness journey while adding a touch of style and indulgence.
December 3, 2024
Play & Learn
To make a mark this coming holiday season, choosing the ideal gift for your little one or for your inaanaks, pamangkins, and other relatives is an important task! We suggest that you must find something that sparks their curiosity, challenges their growing skills, and keeps them entertained for hours. At this age, kids are brimming with energy and ideas, so choosing a gift that combines fun with learning can make all the difference. From science kits that ignite their imagination to board games that encourage friendly competition, we’ve curated this list of items that are perfect for encouraging growth, creativity, and endless playtime.
December 3, 2024
Play & Learn
Make the holidays magical for preschoolers with gifts that are both entertaining and educational. At this age, kids love hands-on activities and imaginative play, making these picks perfect for developing creativity, coordination, and problem-solving skills. From colorful craft kits to active play sets, these fun and thoughtful gifts are sure to bring smiles and laughter.
December 3, 2024
Play & Learn
Looking for thoughtful, high-quality holiday gifts without breaking the bank? This guide has you covered with options perfect for your family and friends, all under ₱3,000. Whether for self-care enthusiasts or budding chefs, these picks offer something special and functional.
December 3, 2024
Play & Learn
Looking for affordable yet meaningful gifts? The spirit of Christmas chooses no amount! These budget-friendly options under ₱1,000 are perfect for close friends or work gift exchanges. Practical and stylish, they’ll make anyone feel special this holiday season.
November 18, 2024
Play & Learn
This coming holiday season, it is undoubtedly an amazing feeling to give gifts to your loved ones, most especially to the little bundle of joys! The first year with a newborn is full of special moments, and while the parents are on the works of adjusting to their new journey, a task of a close relative or a friend wanting to shower them with precious gifts this Christmas is not easy and can be tricky. That’s where edamama comes in!
November 18, 2024
Play & Learn
'Tis the season to be jolly! This coming Christmas, it’s time to shine as the best ninang/ninong out there! Make the holiday season extra special for your beloved inaanak or even to your nieces and nephews by gifting them toys that bring joy and inspire creativity. We’ve provided a wide selection of toys promoting fun and education at the same time. Take a scroll through the items below that you can find at edamama!
November 18, 2024
Play & Learn
Delight your child's teachers and classmates this holiday season with thoughtful gifts that combine fun, practicality, and well-being. This well-curated list is perfect for spreading joy and showing appreciation, ensuring a smile on everyone’s face. From handy essentials to delightful treats, these gifts are sure to make the season brighter for your child’s school community.
November 18, 2024
Play & Learn
The holiday season has arrived! To spread the joy of giving and making your loved ones feel the warmth of the Christmas spirit, giving gifts is one of the things you can do to make their days merry and bright. Some may worry about the expenses it would take when getting presents, but there are amazing items that you don’t have to spend a fortune on. That’s why we've curated a collection of affordable yet practical treasures available at edamama, perfect for charming stocking stuffers or heartfelt tokens of appreciation for teachers, friends, and family. These seven (7) budget-friendly finds prove that you can spread holiday cheer in the most thoughtful way—without breaking the bank. Read through the article to discover the items!