Can you believe it, mamas? edamama is officially FIVE! That’s five amazing years of making mama life easier, more joyful, and filled with love. And we couldn’t have done it without you–our growing, glowing, and ever-supportive mama community.
So this year, we're giving back big time with a celebration that’s packed with deals, surprises, and exciting experiences for you and your little ones. Whether you prefer to shop online or in-store, join the party from May 28 to 31 and don’t miss a single moment of the fun!
Birthday Deals You can’t Miss!
It’s a mama must-shop event! We’ve got deals on deals on deals waiting to be unwrapped. From practical must-haves to fun treats, there’s something for every kind of mama (and every kind of cart).
Here’s what you can look forward to:
100% FREE shipping Yup, no code needed and no minimum spend. Just shop and save, mama!
FREE Everyday Lunch Bag when you hit a minimum spend of ₱3,500 online or in-store—super cute, super useful, and super limited! 
10% OFF storewide and trust us, that’s just the tip of the discount iceberg. 
FOMO Deal Drops keep your eyes peeled for flash deals starting at just ₱5, ₱55, ₱555, and ₱5,550 throughout the sale. Blink and you might miss them!
Whether you’re restocking essentials, trying something new, or finally adding those wish list items to cart, now is the time to do it.Also check out some exclusive bank and e-wallet deals just for you!
Say Hello to Our First-Ever edamunchkins Crew!
And because birthdays are about more than just great deals, we’re adding a whole new layer of fun for the little beans in your life!
Introducing: edamunchkins Crew, our first-ever retail role play program just for kids. It’s an adorable, confidence-boosting activity where your little ones get to be part of the edamama team for a day. Think pretend play meets real-world magic—from packing goodies to greeting customers in our stores.
This isn’t just playtime, it’s a meaningful way for your child to learn responsibility, communication, and creativity, all while having an absolute blast.
Plus, if you are dropping by our store in Ayala Malls Feliz this weekend, snap a photo in our photobtooh by KR Kamera Rentals!
We’re Going LIVE on TikTok for the Ultimate Birthday Bash!
Of course, what’s a birthday without a party you can join from the comfort of your couch? Grab your snacks and jammies, because we’re taking the celebration live on TikTok!
May 29, from 9–11 PM, join us on the edamama TikTok page for an evening full of laughter, bonding, and big-time deals.
Hosted by none other than our Founder & Mamager Bela Gupta and Bean Ambassador Mama Dani Ledesma, the livestream will be packed with ₱55 birthday steals, exciting live giveaways, surprises you’ll have to see to believe!
Set a reminder, mama! It’s going to be two hours of epic savings, good vibes, and heartwarming community love.A Special Moment with Our Mamas: edamama Playdate 2.0
Before the big sale, we kicked off our birthday celebration in the most heartwarming way, with edamama Playdate 2.0, an intimate community gathering made just for our beloved mama partners.
It was a hands-on, cozy experience that invited our mamas to slow down, get creative, and feel truly appreciated. With a craft-focused setup, warm conversations, and personal touches all around, this event was all about honoring the mamas who’ve helped shape our journey from day one.Through a fun relaxing candle-making workshop and some brand stories, we created a space for pause and play--an emotional recharge and a celebration of our shared journey as a community.
A huge THANK YOU to our wonderful sponsors who helped make the event so magical:
Five Beauty, Bahay Turo, Nivea, Pickup Coffee, Supermama Lab, Buds & Bloom, Tiny Buds, Lumi Candles, KR Kamera Rentals, Bioessence, and of course, bean. 💐
A New Home for edamama!
As we celebrate five years of serving Filipino families, we also marked a huge milestone behind the scenes—we moved into our brand new edamama HQ this May!
It’s more than just a new office, it’s a fresh space to dream bigger, collaborate better, and continue creating the parenting support system you deserve. Our team is excited, inspired, and ready for what’s next.
And of course, big moves come with big messes, which is why we’re so grateful to Busy Bee Cleaning Co. for helping us settle into our new space squeaky clean and stress-free. Thank you for making sure our homebase was sparkling and spotless before our team stepped in. 
From new beginnings to joyful throwbacks, this birth month has been all about growth, gratitude, and great memories. Now it’s time to wrap it up the best way we know how—by celebrating with you, mama.Voucher Hunt Code: 5YRSOFLOVE (Good luck mamas!)
Let’s Celebrate, Mama Style!
Our 5th birthday is a celebration of YOU—the multitasking, big-hearted, incredible mamas who’ve been with us every step of the way. This is more than a sale. It’s a thank-you party, and we want you there.
Don’t miss your chance to enjoy up to 55% OFF your faves, exclusive vouchers for extra savings, a chance to WIN your dream edamama item (yes, the one you keep adding to cart)
Let’s make it a birthday to remember. Tap in, shop smart, and celebrate with us, mama. You deserve every bit of the joy.
Lastly, we would like to thank our wonderful sponsors for supporting our month-long birthday celebration. We could not have done it without you!
