JuJuBe is not your average diaper bag company. You see when you get your first JuJuBe bag, it'll feel different—you'll know right away that it's something special. And once you start digging into the many layers of the brand, you'll realize that we've got a mission that goes beyond just making great bags: they support parents on one of the most stressful, joyful, challenging, and rewarding journeys in life — parenthood. They believe in supporting parents through all stages of babyhood—from newborn to toddlerhood—and they want to make sure you can do it with style and grace.

Pack up to take to the streets or the skies with the Be Packed. Small enough to fit into the overhead compartment, yet surprisingly roomy inside, this compact backpack is perfect for short jaunts. It’s also the ideal size for your little one to carry to school when you’re not using it yourself. Use the padded media pocket to stash your electronics, changing pad (sold separately), or diapers and wipes, and keep your phone handy in its very own quick-reach pocket.