For more than 100 years, GUND has been a premier plush company recognized worldwide for the quality and innovation of our products. The oldest manufacturer of soft toys in America, GUND was one of the first ever companies to produce a teddy bear in the early 1900s. GUND quality ensures that our products will last as long as the memories they inspire.

Meet Ciera Sunset, the chic and adventurous fox who’s always ready to explore the great outdoors, mamas! Her plush fur is a stunning pink, inspired by sunset skies, and features a vibrant geometric pattern. With bright turquoise ears, nose, a sparkly collar, and dazzling lavender eyes, she’s the perfect mix of fashion and fun. Hailing from Sedona, Ciera loves hiking the Red Rocks and camping under the stars. Part of the P.Lushes Pets designer collection, this fabulous fashionista brings luxe fabrics and glittery flair to every adventure. Collect the whole stylish squad, including Limited and Special Edition plushies, and turn every day into a personal runway!