Richell is a leading Japanese brand supplying premium baby products in the Asian region.  Over the years it has produced numerous quality items geared towards the needs of infants, toddlers, and mamas as well. Passionate about enriching every mother's parenting journey, Richell takes pride in the many innovative solutions it has produced and will continue to do so in the years ahead.

Mamas, the AXSTARS Direct Drink Cup 320 is a great choice for your little one's hydration needs! With a direct drinking mouthpiece, it’s easy and fun for kids to use, and it comes with handles, a strap for carrying, and a bottom boot for extra protection. The lightweight, transparent bottle lets you monitor liquid levels, and it’s super easy to clean with just a few parts. Available in fun Blue Cars and Pink Princess designs, this 320ml cup is leak-free no matter how it’s configured—perfect for kids 18 months and up!