Small gift, big smile® – It's more than just a catchy phrase; it's the foundation of everything they do, and they're proud to say they've been creating smiles for over 40 years. At Sanrio, they believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of their activities, whether they're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, they invite all their friends and guests to experience the magic of these four simple words.

Get ready for fun-filled days with the 16-inch Sanrio Amusement Park School Backpack, featuring Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi! This adorable, lightweight backpack measures 40 cm by 32 cm by 11 cm and is crafted from soft, durable fabric, making it both comfy and long-lasting. With a roomy 27 cm by 18 cm front pocket and a laptop/tablet-ready compartment, it’s perfect for school, travel, or any adventure with your favorite Sanrio friends by your side!