Small gift, big smile® – It's more than just a catchy phrase; it's the foundation of everything they do, and they're proud to say they've been creating smiles for over 40 years. At Sanrio, they believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of their activities, whether they're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, they invite all their friends and guests to experience the magic of these four simple words.

Hey mamas! Get your little ones ready for any adventure with the Amusement Park 16-inch School Backpack, featuring a fun Sanrio lineup with Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi! This backpack is not only cute but super functional—it’s got comfy, adjustable padded straps, a light-up feature for extra fun, and a built-in retractable rain hood to keep things dry. Plus, the spacious 25.5 x 21 cm front pocket is perfect for easy-access essentials.