Small gift, big smile® – It's more than just a catchy phrase; it's the foundation of everything they do, and they're proud to say they've been creating smiles for over 40 years. At Sanrio, they believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of their activities, whether they're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, they invite all their friends and guests to experience the magic of these four simple words.

The Sanrio Characters Original Shopping Mall Playset is perfect for mamas with little ones who love Hello Kitty, Kuromi, and My Melody! This enchanting playset features a beautifully designed mall with colorful storefronts and interactive elements, offering endless opportunities for imaginative role-play. With adorable figures of Hello Kitty, Kuromi, and My Melody in their signature outfits, kids can dive into a magical shopping adventure. It's a delightful way for Sanrio fans to explore their creativity and enjoy hours of fun!