JuJuBe is not your average diaper bag company. You see when you get your first JuJuBe bag, it'll feel different—you'll know right away that it's something special. Once you start digging into the many layers of the brand, you'll realize that we've got a mission that goes beyond just making great bags: they support parents on one of the most stressful, joyful, challenging, and rewarding journeys in life — parenthood. They believe in supporting parents through all stages of babyhood—from newborn to toddlerhood—and they want to make sure you can do it with style and grace.

Meet The Bestie - your perfect purse-sized BFF that's just right for every occasion! With scaled-down cuteness and impeccable organization, she's the one you won't want to leave home without. Featuring smart pockets including a front pocket with an interior mesh slip pocket, a main pocket with both a zippered and mesh slip pocket, and a back slip pocket, she keeps your essentials in check. Versatile with three carrying options - messenger, backpack, and grab handle - she's always ready to accompany you on any adventure. Plus, she's adorable! Crafted with functional fabrics, comfortable straps, durable hardware, and boasting a limited lifetime warranty, she's your go-to gal for any outing. Don't miss out on The Bestie - she's the perfect addition to your BFF collection!