Makati, Philippines – edamama, the leading parenting platform, takes a giant leap forward by introducing a service that allows parents to receive their orders on the same day. With the grand opening of its biggest store yet at Ayala Vertis North, Level 2, on February 16th, edamama continues its mission to be where its customers are and enhance the parenting journey.
edamama's offline store offers an exciting in-store experience, allowing parents to shop the brands they trust and love. If a desired item is not on the shelves, parents can use the in-store kiosk to order on the app. The orders placed before 3 pm will be delivered the same day to the store nearest to them, packed and ready for pick up!
Founder Bela Gupta shares her perspective on this new venture, saying, "Many of you already know edamama as an online platform. Our strong digital presence connects us with families nationwide, meeting parenting needs through parent-approved products, a community of mamas and papas, and relatable and educational family content. As a parent myself, I understand that some prefer to hold and know the items and brands for their kids. That's why we're mounting more stores to be present in every parent’s journey and milestone."
edamama's physical stores are located in Glorietta 4, Robinsons Magnolia, Robinsons Manila, and now at Ayala Malls Vertis North.
As part of edamama's commitment to an omnichannel experience, they proudly introduce the latest addition to their private label, bean essentials. This collection caters to the baby's needs and well-being, featuring products such as bean essentials Baby Wipes Fragrance-Free: With 100 sheets, providing gentle cleaning in every swipe, also available in powder scent. Baby Cotton Balls 100g: Made with 100% Pure & Sterilized Cotton, perfect for dabbing away messes and pampering baby's skin. Ultimate 7-in-1 Baby Grooming Kit: A BPA-free kit for soft grooming, including a hairbrush, hair comb, nail clipper, nail filer, nasal aspirator, and scissors, and our favorite, Cotton Buds with different tip features for everyday care, equipped with dual-ended tips, and made from 100% pure and natural cotton with earth-friendly paper stems. The full collection is seen here.
In anticipation of its commitment to making parenting easy, edamama is also gearing up for the New Mama Expo, the largest shopping and learning event for new parents. Scheduled from March 1-3 at Megatrade Hall 2-3 in SM Megamall, the event will bring together 20,000+ parents to discover and experience over 250 trusted and loved brands. Interested attendees can register for free to unlock exclusive discounts and treats using this link.
