The ultimate shopping experience for new and expecting parents has come and gone, and it was a fantastic success! edamama's New Mama Expo, co-presented by GCash, took place on April 14, 15, and 16, 2023, at Megatrade Hall 2, SM Megamall. The event welcomed countless excited attendees, offering amazing deals and unforgettable experiences for all.
Doors opened at 10 AM each day, with free registration drawing in crowds eager for the ultimate shopping experience. The expo showcased incredible deals from top mama and baby brands, with discounts of up to 55% off. Participating brands included Anko, Bean, Chicco, Joie, Johnson's Baby, Aveeno, Cetaphil, Mustela, Tiny Buds, Breeze, Unilove, Cradle, Cycles, and more. Shoppers were ecstatic to take advantage of these fantastic offers!
New Mama Iza Calzado made a special appearance on April 14th, adding star power to the event. 
Other influencers, such as Mommy Diaries, Jana Berenguer, Juhanna Evangelista, Trina Candaza, and Jam Tan Velez, joined as momfluencer merchants selling adorable items for mamas and babies, such as clothes, makeup, and even cookies!
Angeline Quinto visited her booth, Twinqle, attracting even more attention to the exciting event.
Upon spending P5,000 at the event, attendees received a new mama loot bag containing P1,000 worth of freebies (terms and conditions applied). In addition to the loot bags, visitors had the opportunity to win up to P200,000 worth of prizes in the grand raffle!
The expo was a cashless event, offering seamless transactions with credit cards, debit cards, or GCash. For those needing to cash in, a G-Cash booth was available on-site. 
Attendees also enjoyed a 15% discount on their GrabCar rides to and from SM Megamall using the code EDANEWMAMA.
Mare Marshals, edamama expert representatives, were on hand to provide assistance and honest product recommendations. The Play Pods section offered product demos for toys and gear and a Lansinoh breastfeeding area provided a comfortable and private space for nursing mothers.
The spectacular event was made possible by edamama and sponsors GCash, Pickup Coffee, ShopBack, Go Hotels, and GrabCar. The New Mama Expo exceeded expectations, providing fantastic offers and delightful surprises for new and expecting parents.